FeatureDesigner Gareth Pugh

Gareth Pugh Wins Andam Award
Gareth Pugh

PARIS — Paris Fashion Week has nabbed another hot London designer for its schedule.

Gareth Pugh, 26, was named winner of the city’s Andam award Thursday, scooping up 150,000 euros, or $234,000 at current exchange, that he plans to put toward financing his first Parisian show in October.

With Jefferson Hack, Jean-Jacques Picart, Pierre Bergé and Colette’s Sarah Lerfel among members of the Andam jury, the official prize-giving ceremony will take place here Oct. 3.

“To now show in Paris is definitely the next step to propel my business internationally,” said Pugh.

Having a Parisian project in view is a prerequisite to be eligible for the Andam prize, which is sponsored by the likes of LVMH Moët Hennessy Louis Vuitton, the Pierre Bergé-Yves Saint Laurent Foundation and Longchamp, as well as France’s Ministry of Industry and Ministry of Culture.

Martin Margiela was the recipient of the first Andam prize in 1989. Laureates since include Véronique Leroy, Viktor & Rolf and Anne Valérie Hash.

Pugh is known for his fantastical collections with a Gothic slant. His past creations have included a sweater dress fashioned from safety pins and a fur stole made from scores of white toy mice, while his references have ranged from the films “Predator” and “Moonwalker” to “The Wizard of Oz.”


Gareth Pugh

gareth pugh london

Gareth Pugh is a fashion designer who has received global recognition for both his outlandish clubwear and his novel approach to redefining modern luxury. Born in Sunderland, he studied on the Art Foundation course at City of Sunderland College and completed his degree in Fashion Design at Central St Martins in 2003. During a work placement assisting Rick Owens at luxury furrier Revillon, Pugh met Michelle Lamy, the Parisian fashion consultant largely responsible for the commercial ascent of the Owens label. In the Autumn of 2006, Lamy became official backer to Pugh, their collaboration marking a more luxurious direction in his work with the introduction of cashmere, leather and mink to collections. Pugh’s designs such as his famous inflated balloon garments are inspired by shape, proportion and process. He has shown at London Fashion Week as part of Fashion East and was awarded New Generation sponsorship to show in Autumn/Winter 2006. Pugh has collaborated with magazines including Arena Homme+, Self Service, CENT, i-D and Dazed & Confused. In 2004, Pugh’s ‘inflatable creatable’ installation was chosen as the sculptural centre piece for a Dazed & Confused exhibition showcasing designers including Stella McCartney, D&G and Hussein Chalayan. Pugh also regularly works with Judy Blame, who designs exclusive jewellery pieces to accompany his collections. Pugh’s designs are stocked in Side by Side in Japan, Seven and Opening Ceremony in New York, and in London by Browns and Dover Street Market

Gareth Pugh is represented by Mandi Lennard Publicity


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